Sunday, November 23, 2008

New Advertising Guidelines on Greenwashing

The Competition Bureau and the Canadian Standards Association have introduced Environmental Claims: A guide for Industry and Advertisers. Basically the thought is that all environmental claims must be verified and substantiated with supporting data. This data must be accurate and readily available to law enforcement agencies, such as the Bureau, on request.

The purpose of the guide is to "provides businesses making environmental claims with guidance on how to comply with the laws under the Bureau’s jurisdiction by outlining best practices and guiding principles based on international standards. It will serve as the reference used by the Bureau when evaluating whether a claim is false or misleading under the Competition Act, the Consumer Packaging and Labelling Act, or the Textile Labelling Act."

Certainly a step in the right direction, take a look at Pure Know How's e-bulletin on Greenwashing. But our best defence is still to get educated on ingredients to avoid and always read labels.

Pure Know How

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