New Advertising Guidelines on Greenwashing

The Competition Bureau and the Canadian Standards Association have introduced Environmental Claims: A guide for Industry and Advertisers. Basically the thought is that all environmental claims must be verified and substantiated with supporting data. This data must be accurate and readily available to law enforcement agencies, such as the Bureau, on request.

The purpose of the guide is to "provides businesses making environmental claims with guidance on how to comply with the laws under the Bureau’s jurisdiction by outlining best practices and guiding principles based on international standards. It will serve as the reference used by the Bureau when evaluating whether a claim is false or misleading under the Competition Act, the Consumer Packaging and Labelling Act, or the Textile Labelling Act."

Certainly a step in the right direction, take a look at Pure Know How's e-bulletin on Greenwashing. But our best defence is still to get educated on ingredients to avoid and always read labels.

Tamey
Pure Know How

One Million Acts of Green community

The One Million Acts of Green was created by cbc.ca, along with with George Stroumboulopoulos as a place where you can record your Acts of Green by selecting an act of green from a category.

This is what the organizers have to say, "This season, CBC and The Hour with George Stroumboulopoulos want to mobilize Canadians to do One Million Acts of Green. In partnership with Cisco, the idea behind the campaign is that one small act can make a big difference."

The site is sponsored by several well know environmental groups including the David Suzuki Foundation and Environmental Defense. So why not take a look and sign-up and add your act of green to make a difference!

Tamey
Pure Know How